How To Create A Great Digital Music Strategy

Have you ever wondered how to succeed online as a music band? Hints and tips for a perfect digital musical strategy, from social networks to SEO and viral marketing.

By Virginie Berger (@virberg, www.digitalmusic.tumblr.com), former head of marketing at Mypace France and now music marketer.

"What does it mean to be an artist in 2010? What is a record company? A music company? A recorded music company? How do we define and work on music marketing within an ever-changing environment? 'And what about music?' you might ask me. Surely, music is the core of everything."